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World Menopause Day 2024

Why effective menopause support and understanding are key to women’s wellbeing

Two cheerful middle aged female friends talking on the beach
Two cheerful middle aged female friends talking on the beach

Amira Ghouaibi

Head, Women’s Health, World Economic Forum

Despite the fact that nearly half of the global population will experience menopause, it remains a topic shrouded in silence and misunderstanding, often considered taboo.


An international menopause insight study conducted by Essity revealed that only 20% of women feel well-informed about menopause, and 61% have never encountered any campaigns addressing it.

Perimenopause understanding is crucial

While menopause marks a significant milestone for women and people who menstruate, it’s crucial to recognise the importance of the perimenopause journey, as it lays the foundation for many of the changes and symptoms that follow. According to the same study, only 27% of women surveyed know what perimenopause is while 45% have heard the term but are unsure of its meaning.

Addressing menopause should not
be embarrassing, taboo or shameful.

Leadership can transform menopause support

The need for open conversations about menopause is clear. By understanding and managing the perimenopause phase, the transition into menopause can be smoother, leading to better physical and emotional wellbeing during this time of change.

This is where leadership can play a pivotal role. Supporting, recognising and embracing women in the workplace who are on the menopause journey presents a significant opportunity to break down stigmas and drive societal change.

Imagine a workplace where discussions, policies and flexibility around menopause are the norm and where employees feel supported and valued during this natural stage of life. Such an environment would help prevent the loss of millions of female workers who consider leaving their jobs due to menopausal symptoms — particularly at a time when they are most valuable to the labour market and stepping into leadership and executive roles.

Normalising menopause conversations for inclusion

As more women ascend to leadership or influential positions while navigating menopause themselves, they have the potential to reshape the narrative and pave the way for more inclusive and compassionate workplaces. Addressing menopause should not be embarrassing, taboo or shameful.

Leaders who tackle the subject openly can inspire a broader cultural and societal shift. By normalising conversations about menopause, they create an environment where women feel comfortable discussing their needs without fear of judgment or discrimination.

By embracing menopause openly, leaders can create a world where women not only continue to thrive in their leadership roles but also feel empowered to lead with confidence and advocate for supportive practices. This approach not only benefits those directly experiencing menopause but also fosters a more inclusive and equitable environment for everyone.

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