Claire Ryan
Midwife
A new parent-friendly resource on the most common baby skin conditions has been launched by WaterWipes®.
New and expectant parents often feel unprepared and not fully equipped to recognise common baby skin conditions – such as nappy rash, eczema, baby acne and sensitive skin.
In fact, research by WaterWipes® found that one in two parents did not receive information on how to look after nappy rash – one of the most common baby skin conditions.1
To help support parents, WaterWipes® has launched the ABC of Baby Skin, a new comprehensive resource to help parents access trusted information as they care for their baby’s delicate skin.
A new resource for parents
The ABC of Baby Skin resource, which is hosted on the WaterWipes website, includes useful information on a selection of the most common baby skin conditions. The collection of 26 skin related topics (one for each letter of the alphabet), provides parents with practical advice, alongside supportive expert videos on how to identify and manage some of the most common baby skin complaints.
Most baby skin conditions are perfectly normal and with the right support parents can feel empowered to identify and look after their little one’s skin.
Dr Alexis Granite
Rather than a dictionary of definitions, the ABC of baby skin reassures and empowers parents to recognise and help support their baby if they experience a common skin condition. All content is validated by consultant dermatologist, Dr Alexis Granite – meaning parents are receiving medically accurate and robust guidance on how to look after their babies’ skin, no matter how sensitive it might be.
Providing advice and support
Dr Alexis Granite, consultant dermatologist says: “Looking after your little one’s skin can be a challenge, especially as there are so many different baby skin conditions out there. If your baby or toddler experiences an unexpected mark or rash, it can sometimes leave you feeling overwhelmed or confused.
Most baby skin conditions are perfectly normal and with the right support parents can feel empowered to identify and look after their little one’s skin. With the launch of the new WaterWipes® ABC of Baby Skin resource, parents have access to practical advice at their fingertips. Of course, if parents are ever worried, they should speak to their healthcare professional.”
Jill Sommerville, Director of Medical at WaterWipes® says, “As a company we recognise the many challenges that parents face and looking after their babies’ delicate skin is one of these. That is why, we are delighted to launch the WaterWipes® ABC of Baby Skin resource. We want parents to feel empowered that they can do the best for their baby’s skin and we are committed to helping provide parents with advice to help them do just this; as well as provide the best products to gently care for and protect their baby’s delicate skin.”
WaterWipes® baby wipes are available in the UK across all major retailers and online.
For more information, visit: abcskin.waterwipes.com
[1] The parenting survey was conducted by OnePoll research amongst 8,000 respondents from UK, ROI, USA, Canada, Australia, New Zealand, France, Portugal, Spain, Italy, Germany and the UAE. All respondents were parents of at least one child aged 0-2 years old. The research fieldwork took place between 14th – 26th April 2021.
