Rebecca Stoner
Head of Professional Affairs, Alcon UK & Ireland
A little discomfort from your contact lenses should not be perceived as normal. People should be able to wear them without any unusual dryness or discomfort.
We are all too familiar with this feeling: Coming home from a day of meetings, taking off our shoes and dashing to the mirror to remove our contact lenses. While they might help us look good, we all know too well the sigh of relief that comes with finally getting into something more comfortable.
Uncomfortable eyes
But the question remains — why are we so ready to turn a blind eye to feeling uncomfortable even when it affects our enjoyment, concentration and performance in daily life? And why do we so readily tolerate daily discomfort when we demand such high standards in every other area of our lives? Talk to any group of friends, and the chances are they’ll say the same.
They choose to tolerate discomfort because of the significant payoff. It’s a conscious comfort versus style and happiness equation. While some choose comfort, many opt for style knowing the sacrifices of discomfort, irritation and distraction involved because the happiness payoff tips the balance.
Why are we so ready to turn a blind eye to feeling uncomfortable even when it affects our enjoyment, concentration and performance in daily life?
Science in lenses
Hot on the heels of many innovative products focused on comfort, contact lenses are finally set to join the comfort revolution to enable millions more to swap daily discomfort and distraction for a blissful feeling of ‘nothing’ that brings new freedom. How is this possible? Tapping into one of the most advanced technologies in vision care today — TOTAL® contact lenses are nearly 100% water at the surface, so nothing touches our eyes but a gentle cushion of moisture. It’s finally time, with science on our side, that the comfort versus style equation might no longer be one we have to take into account each time we step out of the door.
DAILIES TOTAL1® are designed for one-time wear. Great for everyday or occasional wear, for sport, work or play. TOTAL30® is designed for monthly replacement. Ideal for those who want to wear them every day of the week. They must be removed and cleaned every day after daily wear. You can ask your optician for a trial.
Consult your eye care professional for wear, care, precautions, warnings, contraindications and adverse effects.
